50 Reasons behind Sri Narendra Modi’s emphatic win in 2014 union election in India

50 Reasons behind Sri Narendra Modi’s emphatic win in 2014 union election in India:
( This was written in May'14)

Modi channelized anti-incumbency votes of UPA Government’s 10 years of rule. People were disappointed with

UPA Government. The reason of disappointment:

1. Inflation: Inflation is something which bothers the citizen most. The worst part is that maximum inflation

noticed in Food and vegetable (Onion prices reached Rs 100) which affects poor and lower middle class

most. There was total failure of central govt to curb inflation which agitated people and hence people

wanted to teach a lesson to congress led govt in center.

2. Corruption: Corruption in UPA part II was major issue. This time corruption charges were levied by

constitutional bodies like CAG hence credibility of charges were quite high. It was not only one scam that

surfaced but series of scam like 2G, CWG, Coal Gate, Augusta Westland etc. The scale of scam was 1.76

lakh crore plus which made people to think if country is in right hand or not.

3. Economy slow down: When world economy started showing recovery then India’s economy started slowing

down. In order to curb inflation, RBI tried to tighten fiscal policy by increasing rate of borrowing which led

to lower investment and slowing down of economy. Lot of intellectual started saying that it’s policy

paralysis of central govt which led to no decision on more than Rs 6 lakh crore worth of project. Slowdown

in economy was visible through unemployment also.

4. Weakening of Rupee: Rupee is associated with nation’s pride. The way Rupee devalued in Aug’13 and reach

to Rs 68 per dollar made citizen’s to feel that Central Govt is ineffective.

5. Remote controlled PM: When country was facing challenges like inflation, corruption, economy slowdown

then PM was silent. The silence made people to think if PM is capable or not. The rumor of PM’s inability to

act on his own and his loyalty towards Ms. Sonia Gandhi termed as Puppet PM in the hand of Sonia Gandhi.

6. Pakistan beheaded 4 soldiers: In J&K, 4 Indian Soldiers were beheaded by Pakistan Army. Indian defense

minister could not get courage to allege that it was Pakistan Army who did this. He said in Parliament that

“Few men in Pakistan Army uniform did this condemnable act”. This incident gave a message to citizen

that current Govt is weak to defend India’s interest.

7. Rahul Gandhi’s inconsistency in news: Congress supporters wanted to project Mr. Rahul Gandhi as PM

candidate but inconsistency in news made people to think if Rahul Gandhi is capable or not. Also people

could not get to know his views on corruption, inflation, economy etc.

8. Corruption charges against Robert Vadra: Corruption charges against Robert Vadhra was first indicated by

Mr.Ashok Khemka,IAS in which Mr.Khemka made suspicion that there is fishy land deal of Mr.Vadra with

DLF. Media highlighted the news that Mr.Vadra made 300 crore from investment of just 1 lakh. Such news

and revelation given impression that Gandhi family is also involved in corruption hence there was question

mark on credibility of Gandhi Family and Govt.

9. FDI in retail: Central Govt allowed 100% FDI in retail. Though this step was taken quite positively by

economists but small traders and businessmen were afraid of losing employment. Still in rural India there is

notion that foreign companies do come to India to exploit India’s capital hence any move by Govt to

promote foreign players is seen at anti national activity.

10. Nirbhaya rape case in Delhi: Shiela Dixit and Suhil Kumar Shinde was main target for the unfortunate

incidence. Congress was in power in Delhi as well as in center hence faced the ire of people. People

wanted to teach lesson to congress for not able to provide security to women.

11. Congress’s inability to tell their good work: Though in last 10 years lot of good works done by UPA like RTI,

RTE, MNREGA etc. but they could not amplify their work.

Modi and BJP’s strength and strategy:

12. Modi was only nominated PM candidate in 2014 Election. Congress had lost credibility of providing

efficient govt and there was no 3rd alternative hence Modi got an edge over others.

13. Modi took advantage of Gujrat’s growth story. Gujrat’s agricultural growth, Industrial growth, better

infrastructure and 24 hours electricity was praised by many renowned economists. Amitabh Bachchan was

roped in as Gurjat’s tourism ambassador but people took it as his Gurjat Govt endorsement.

14. Modi had experience of more than 12 years as Chief Minister. Country was going through tough times

hence there was need for experienced and seasoned prime minister.

15. Modi’s nationalist, Hindutvavadi, pro-development, strong and aggressive leader image made him perfect

choice for PM.

16. Modi called Mr.Rahul Gandhi as as “Shahjada” and Ms.Sonia Gandhi as “Madam Sonia”. Shahjada means

prince i.e someone who becomes king automatically. Madam is word associated with British ladies of

before independence i.e someone who is outsider and far from ground reality. Both these nomenclature

left deep impression in the mind of general public.

17. Modi is known as very hard working person. This was evident through his more than 400 rallies across

country.

18. BJP is known as party of elite class and middle class. To overcome this, BJP roped-in Dalit leaders like

Ramvilas Paswan and Udit raj. This attracted dalit voters towards BJP.

19. There are lot of migrant labourers from UP and Bihar who do work in Gujrat. Usually they belong to

backward cast which is not known as pro BJP. They were quite happy to see Gujrat’s progress and they

became brand ambassadors of Modi in their own village in UP/Bihar. Obviously villagers will believe their

fellow men who praised Modi as Chief Minister and this given confidence that Modi will work for

development. UP and Bihar is looking desperately for development hence this thing worked for Modi.

20. Media support to Modi was incredible. The unprecedented media support helped Modi Wave to turn into

Sunami.

21. AAP played crucial role to sensitize people that it’s time for change but just before election the failure of

AAP left no other alternative other than to vote for Modi.

22. Election commission and media tried their best to increase Vote %. Such campaign brought lot of middle

class voters to polling booth who were not so participative in electoral process. Middle class is known as

supporter of BJP hence Modi got advantage of EC and Media’s efforts.

23. Modi utilized Social media very well. Through social media he connected with youth and also given

message that he is new generation politician.

24. Youth associated with Modi in 2014 election. The reason was relatively younger age of Modi and Modi’s

image of aggressive and decisive leader.

25. There was full backing of RSS to Modi. RSS has got deep routes inside the rural India and RSS pracharak

becoming PM was big motivation for RSS members.

26. Modi didn’t remorse on the Gujrat riot. This made his image as man of strong determination. Lot of

fundamentalist voters especially in rural area liked this image.

27. Modi encashed image of tea seller very well. The poor and lower middle class started feeling connected

with him.

28. Modi belong to OBC. Though he was not very vocal about his cast but in last phase of election he used OBC

card and that worked for him in UP upto some extent.

29. Modi kept very good strategist with him. There was team of around 30 people who kept him informed

about the updates and made strategy for him like where to do rally and which issue to raise and when.

30. Modi spoke very relevant topics during his rallies like he raised issue of electricity in UP. Such burning

topics helped him to establish himself as leader from grass root who knows the common problem.

31. Modi’s decision of fighting election from Varanasi worked well. People of UP started connecting with him

also Varanasi is known as centre of Hindutva so without emphasizing much of Ayodhya temple issue he

was able to retain his hindutvadi image, also eastern UP is under developed hence people of eastern UP

got motivated to make him India’s PM for their better future.

32. Slogans like “Abki baar modi Sarkar”, “Acche din aane wale hain” and “Sabka saath sabka vikas” and

promotion of Statue of unity worked well.

33. Clean image of Modi helped him. No allegation of corruption on him.

34. Muzzafarnagar riot and transfer of Durga Shakti Nagpal labelled SP govt as anti-Hindu and over

interference of Mr.Azam Khan in UP’s law and order also made lot of hindu voters pro BJP.

35. Too much focus of opposition parties to attract minority vote did reverse polarization in favour of Modi.

36. Vajpayee’s infrastructural work especially Golden Quadrilateral has being received well among citizen.

Modi got benefit of NDA’s earlier stint work.

37. Opinion polls gave NDA an edge over others. People were fed-up with coalition govt hence they wanted to

have strong govt. once opinion polls projected BJP as single largest party then lot of local politicians

decided to support BJP so that they can enjoy the privilege of being part of ruling govt. Also fence seater

voters also decided to vote for BJP because they don’t want to waste their precious vote.

38. Anna and AAP movement had made ground for non-congress Govt. Lot of people who were not

participating in election process were inspired by the movement and realized the importance of their vote.

Most of such people ended up voting in favour of BJP.

39. The support from Kiran Bedi, Baba Ramdev, Retd Gen V.K Singh ,Ex-Mumbai commissioner Satyapal and

ex-home secretary Mr.R.K Sinha helped BJP to project as choice of intellectual.

40. Failure of regional parties i.e people were not happy with regional parties performance in their own state i.e

Samajvadi party lost ground, National conference failure in J&K. Actually people were fed-up with coalition

govt hence this they wanted clear majority. BJP was front runner hence got advantage of anit coalition

mood of nation.

41. BJP was backed by corporate world. Corporate world’s support was taken positively by urban youth.

42. Cable TV reach and mobile communication has increased in rural areas hence rural people were much

more informed about poor performance of central govt.

43. Supreme Court appointed SIT given clean chit to Modi just before the election and this left opposition

speechless and Modi supporters enchased this opportunity.

44. Minority i.e Muslim support slightly increased towards BJP , also this time vote consolidation of Muslim

vote didn’t happened so much which helped BJP.

45. BJP has got strong leadership in big states like MP, Rajasthan and Chhattisgarh which is very popular.

46. Program like “Satyamev Jayate” anchored by Amir Khan exposed systemic failure of Govt. This added fuel

to anti-incumbency mood of people.

47. Ground level work by leaders like Amit Shah who focused on booth level to motivate his party members

and voters to bring change in country.

48. Modi did Politics of hope and politics of change which depressed people of this country wanted.

49. Young generation is coming out of cast based politics because they are now watching the world on bigger

canvas hence they are not limiting themselves to cast. This thing weakens the regional parties and BJP got

benefit out of this.

50. The last but not least, there is technically no family baggage of Mr.Modi hence there is general perception

that there will be no motive of him for doing corruption which is burning issue of nation.

Written by Manoj Tripathi

Manoj_273@yahoo.com

Disclaimer:

The views written in the article are individual. The purpose is not to hurt sentiment of any person/cast/religion.

No inference or conclusion to be drawn out of this article.